Start at the End

How Reverse-Engineering Can Lead to Success

No cover

Start at the End (2021, Welbeck Publishing Group Ltd.)

English language

Published Nov. 24, 2021 by Welbeck Publishing Group Ltd..

ISBN:
9781787396098

View on OpenLibrary

4 stars (1 review)

4 editions

reviewed Start at the End by Dan Bigham

Not a Business Book

4 stars

The title and sub-title may give the impression that this is some sort of new fangled business manual, it isn't. Essentially, it's the story of how a bunch of misfits came together to take the track cycling world by the scruff on the neck. I was sort of expecting a bit more detail, or outlines of actual process, but it turned out to be more autobiographical, with lots of stories from other fields to emphasis points. I found it an enjoyable and engaging read and it was probably for the best that it wasn't an attempt at a prescriptive business process.