Haunted empire

Apple after Steve Jobs

371 pages

English language

Published Dec. 29, 2014 by HarperBusiness.

ISBN:
9780062128256
OCLC Number:
871330711

View on OpenLibrary

3 stars (1 review)

Draws on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others to present a look at the state of Apple two years after the death of Steve Jobs and offer clues to its future.

"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, …

4 editions

Too melodramatic

3 stars

Haunted Empire: Apple After Steve Jobs directs a much-needed focus on the negative aspects of Apple’s impact on the world, particularly the pressures brought to bear on Asian manufacturers, and juicily brings to light the discordant elements of Apple’s internal politics.

But it seems too grimly determined to cast a dour look on Apple, I think unfairly characterizing the current management’s capabilities out of hand and dismissing the company’s chances.

Basically, it’s just too melodramatic, as evidenced by the chapter recounting the forlorn Foxconn life of a young woman in China — I spent most of the chapter expecting it to end in her suicide, coming as it did after the chapter listing Foxconn suicides, and thankfully it didn’t, but really, it was an unnecessary detour (it could just as well have been a separate book, fiction or non-fiction) and as much an indictment of China and Chinese culture as …

Subjects

  • Computer industry
  • Management
  • Inc Apple Computer

Places

  • United States