Coffeeland

One Man's Dark Empire and the Making of Our Favorite Drug

Hardcover, 448 pages

Published April 7, 2020 by Penguin Press.

ISBN:
9781594206153

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5 stars (1 review)

Coffee is an indispensable part of daily life for billions of people around the world--one of the most valuable commodities in the history of global capitalism, the leading source of the world's most popular drug, and perhaps the most widespread word on the planet. Augustine Sedgewick's Coffeeland tells the hidden and surprising story of how this came to be, tracing coffee's five-hundred-year transformation from a mysterious Muslim ritual into an everyday necessity.

This story is one that few coffee drinkers know. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world's great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped to turn El Salvador into perhaps the most intensive monoculture in modern history, a place of extraordinary productivity, inequality, and violence.

Following coffee …

7 editions

An Incredible Combination of History, Economics, and Agriculture

5 stars

Using the development of El Salvador's coffee industry as a jumping off point, Sedgewick convincingly demonstrates how coffee production is inextricably linked to colonialism, technological development, and accidents of history. Sedgewick brings deep research and a holistic approach to this instructive topic, and his extremely engaging writing style makes the entire book that much more enjoyable.

The importance of scientific advances in the mid-1800s was particularly interesting to me, with the discovery of the law of thermodynamics and the fascination with measurement spilling over to the workplace and society more broadly. The examination of its role in facilitating the expansion of scientific management and caloric expenditure measurement, first in the lab and then put in practice on plantations through an elaborate cafeteria and food production system, echoes even today in free corporate lunches. The importance of the human choices made during this period that dramatically shaped working conditions for plantation …